Now, people, do you have any idea how to start using the camera?
Feelings towards the product
Users approached the product with curiosity. Unlike typical cameras, this camera is designed in such a way that the lens is not embedded within the camera body. Instead, the lens is embedded in a rotational fixture that makes up the camera.
Lesson they learnt from the interaction
Friends who have tried using this camera always ask questions relating to the same problem - "how do i switch on the camera?"/"where's the power button?"
The power button is not really obvious to the users. Based on previous experiences with cameras, one would think that the power button would either have a red dot (instead of green) or a power symbol. In fact, there's actually a graphic instruction beside this switch that tells you where the power button is.
Another way to switch on the camera is to simply rotate the lens.
Impression on brand
Users have a positive impression on SONY, because it has been around for quite a long while, and is known for its' aesthetically cool designs.
Reflection on the product and user reaction
Users' reactions matched my predictions. At first encounter, it is difficult to immediately figure out how to start the camera. However, if users look carefully, they would probably figure out how to start the camera on their own. Personally, i think the graphic instructions, combined with the mode symbols, make it somewhat easier to understand where the power button is.
For users with previous experience of handling cameras with 'hidden lenses', they are more likely to figure out that, similar to sliding the cover of the lens to get the power on, a simple rotation of the lens will achieve the same result.
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