Subject: Amanda, 27, Investment Banker currently living in Singapore
Amanda started her internship with a renowned bank during her university days, and has never looked back. Consistently being one of the top 5 achievers in the company did not come easily. She is a perfectionist and pushes herself very hard for the best results. As a strong, confident and powerful career woman, Amanda expects a lot from herself, and from everyone else. She finds no need for men; whatever she needs, she can provide for herself. Besides, they can never be good enough for her.
Having come from a wealthy family, Amanda's parents have pampered her since young, and she is grateful to them for providing for her, and supporting her with whatever decisions she makes. Because of them, Amanda is used to a lavish and luxurious lifestyle. This has not changed, especially with the financial power that her job offers. To get away from her busy work schedule, Amanda goes for weekly facials and spa treatments to relax herself and to regain her focus. Besides that, Amanda frequents fine-dining restaurants and likes to enjoy wine with her meals. To maintain her slim physique, Amanda often heads down to the gym to sweat it out. Just like any other woman, she totally adores shopping, but only buys the finer products that can match up to her exquisite taste.
Amanda lives in a penthouse and often holds dinner parties at her home so that her friends can come over to hang out, and to enjoy the beautiful view of the night sky. Amanda have known her friends since college days. They have been there for her whenever she needs someone to talk to, and they remain as close today. Although Amanda's friends are also working, they do not have the same success as her, and are often envious of her tall and slim outlook; frequently asking her for beauty tips. They long to be like her; secretly wishing that they could also be as successful and live a life of luxury. Amanda knows of their desires, and is proud of being the high achiever in her group whom everyone looks up to.
Besides her close group of friends, Amanda also has another friend whom she loves and confides in. Koko, a chihuahua, has been her pet ever since she left the warmth of her family to live alone. Amanda treats Koko like her own child, often bringing Koko for walks, and teaching her new tricks. Sometimes after dinner, Amanda gets her chauffeur to bring them both to the beach for a relaxing evening walk. Whenever Amanda has to go overseas, Koko gets to stay in a pet hotel where she can be properly taken care of.
Besides her close group of friends, Amanda also has another friend whom she loves and confides in. Koko, a chihuahua, has been her pet ever since she left the warmth of her family to live alone. Amanda treats Koko like her own child, often bringing Koko for walks, and teaching her new tricks. Sometimes after dinner, Amanda gets her chauffeur to bring them both to the beach for a relaxing evening walk. Whenever Amanda has to go overseas, Koko gets to stay in a pet hotel where she can be properly taken care of.
Physio-pleasure
- Going to the gym to work out allows Amanda to maintain her figure, and to keep herself healthy. (Need Pleasure)
- Pampering herself with spa treatments and facials, Amanda is able to relax while ensuring her skin will be soft and supple. (Appreciation Pleasure)
- Spending time with Koko, and walking with her by the beach makes Amanda happy, and helps take her mind away from work.
- Spending time with Koko, and walking with her by the beach makes Amanda happy, and helps take her mind away from work.
Socio-pleasure
- Amanda loves to be the center of attention and is often pleased when her friends compliment her. She is aware that her friends are in awe of her extravagant lifestyle, and is happy about it. (Appreciation Pleasure)
- By living alone, Amanda often misses her parents' company. She would make time to ask them out for dinner, or return home to visit them, and chat with them.
- By living alone, Amanda often misses her parents' company. She would make time to ask them out for dinner, or return home to visit them, and chat with them.
Psycho-pleasure
- Whenever she is free, Amanda likes to play with Koko. Teaching her new tricks, and seeing her learn them successfully, brings a smile to Amanda's face and lets her feel a sense of achievement.
- Amanda would sometimes cook the food for her dinner parties (only on very very special occasions). Being someone who seldom works in the kitchen, Amanda feels accomplished whenever she manages to whip up a delicious meal.
- Amanda would sometimes cook the food for her dinner parties (only on very very special occasions). Being someone who seldom works in the kitchen, Amanda feels accomplished whenever she manages to whip up a delicious meal.
Ideo-pleasure
- Despite being one of the top 5 achievers, Amanda is not satisfied until she is the best. She has been brought up to know that men and women can have equal statuses, thus she believes that she is able to outdo the men by constantly working on her goal to be the top achiever.
Product Benefit Specs:
- Unique design, fine details, sleek & stylish
- High-class brand
Being a person who has exquisite taste, and someone who does not want to be associated with the 'common' people, Amanda needs a phone that is sleek & stylish yet with some fine details. Of course, the brand of the phone has to suit her standards, and has to be one that not many people have.
- High-class brand
Being a person who has exquisite taste, and someone who does not want to be associated with the 'common' people, Amanda needs a phone that is sleek & stylish yet with some fine details. Of course, the brand of the phone has to suit her standards, and has to be one that not many people have.
- Slim and light
A slim and light phone allows Amanda to look stylish and is convenient for her to bring around.
- Embedded with a high quality camera so that she can take photos with her friends
As someone who loves the company of her friends, Amanda likes to keep photos of their gatherings for memory-sake.
- Able to play MP3
A personal music player is useful for Amanda, as she can listen to her favorite music while working out at the gym.
- 3G
As Amanda's job is quite demanding, she has a need for 3G so that she can 'attend' meetings through video conferences. It enables her to multi-task, and gets more work done.
- Bluetooth
Bluetooth allows Amanda to look professional whenever she needs to answer calls while on the move, and makes it easy for her to upload photos to her laptop.
A slim and light phone allows Amanda to look stylish and is convenient for her to bring around.
- Embedded with a high quality camera so that she can take photos with her friends
As someone who loves the company of her friends, Amanda likes to keep photos of their gatherings for memory-sake.
- Able to play MP3
A personal music player is useful for Amanda, as she can listen to her favorite music while working out at the gym.
- 3G
As Amanda's job is quite demanding, she has a need for 3G so that she can 'attend' meetings through video conferences. It enables her to multi-task, and gets more work done.
- Bluetooth
Bluetooth allows Amanda to look professional whenever she needs to answer calls while on the move, and makes it easy for her to upload photos to her laptop.
